Database Management
Email Database Management
An essential component of any email based communication strategy is the necessity to collect, manage and maintain an accurate, current database of your customers’ email addresses.
Striata’s email service includes full database functionality and inbound email management. All email addresses are tested for accuracy and opt-out (or opt-in) permission is established when customers are given the option to receive email communication from your company – incorporating your own copy, creative and corporate branding.
In addition to these essential functions, Striata offers the ability to match your current customer database against extensive existing email databases in the US. This service enables us to match, gain opt-out permission and deliver 10% to 25% of your customers email addresses – and usually within only 30 days.
All email addresses are tested for accuracy and opt-out (or opt-in) permission is established when customers are given the option to receive email communication from your company – incorporating your own copy, creative and corporate branding.
Database functionality can include:
- Email address capturing via a secure web interface, automated email subscription and mobile text messages
- Automated unsubscription
- Automated replies to both subscribing and unsubscribing
- Data scrubbing
- Multiple email templates with secure access for template maintenance
- Automated email notifications
- A daily database file delivered to the biller (in their required specific format) for automatic upload into their CIS / CRM system
- CAN SPAM and other legal and regulatory compliance
Many organizations have limited ability to store and manage the flagging necessary to efficiently support their customer’s email addresses. Striata offers a complete email database management solution that is designed to update your master customer database and handle all the required reporting, flagging, autoresponders, subscribes & un-subscribes.
