Only source in East Tennessee & Western North Carolina for full spectrum of internal equipment, software & web-based solutions for both physical & electronic mailing, shipping, receiving, e-billing, document automation
Effective April 17th, 2011 the United States Postal Service is increasing postage rates for the 2nd time this year. If you are one of our Secap mailing machine customers, your rate changes are already a standard inclusion thus you have no additional expense.
If you are a current customer of ours and/or use Neopost or Hasler equipment, you can order your rate change chip directly from Neopost at www.neopostinc.com however, you have a choice!
Now is the time to consider our latest technology. An exciting new feature on certain models we offer is the ability to simultaneously print a traditional return address plus any type of additional information on the envelope AND in color. This feature provides a vehicle for increased revenue for your company. This dramatic capability is illustrated on the mailing systems section of our website at: http://www.sgllc.net/products/
For your convenience, we’ve posted the new USPS rates below.
Our eMarketing guru; Haydn James, spent some time researching what email marketing and communications trends we can expect to see emerging in 2011.
Haydn says “The common theme I found is: Continued economic pressures, increasing customer demand and advancements in email technology (i.e.”Smart” inboxes) means marketers will have to continue to find ways to do more with less, more effectively and more efficiently to produce greater results.”
As marketers; what should we be doing in 2011 to overcome these challenges? In this edition of eMarketing Insight we share our trend predictions and tips to address.
7 Email marketing trends for 2011: it’s back to basics
Trend 1: Data management – growth, maintenance and hygiene
With international legislation protecting the rights of consumers, you simply have no choice but to ensure your data is well managed and maintained throughout the customer lifecycle.
Your data is the foundation on which your Lifecycle Communication Programme is built and should therefore be the number 1 strategic objective of your marketing strategy and hence a continuing trend into 2011.
Trend 2: Segmentation and relevancy
The more you know about your subscriber base, the easier it is for you to craft content and offers into communications that are relevant to each subscriber. Whether it is preference data captured during the customer’s lifecycle, to past behaviours and activity tracked and recorded, you should be profiling each and every customer.
Segmentation and relevancy is important for a number of reasons, but none more so than ensuring your email stands out above the rest – we see this as a key trend gaining more traction in 2011.
Trend 3: Customer lifecycle communications
We predict a shift towards more automated triggered communications in 2011. Companies will attempt to automate as much of their customer communications as possible. Not only does it require minimal effort, but the impact is significantly higher with better response rates.
Trend 4: More social media integration
As marketers begin to understand the symbiotic relationship between email marketing and social media, the trend will move towards more consistently integrated campaigns. For those marketers who have yet to understand and embrace the social media space, 2011 will see those marketers including simple share functionality on their communications at the very least.
Trend 5: Greater mobile integration
It is widely accepted that mobile penetration is significantly high in most countries when compared with the computer and smart phone adoption and is climbing rapidly. As a result, a large proportion of mobile web use is spent checking email.
So 2011 will see a greater demand for “mobile friendly” versions of email communications that can be read on mobile devices.
Trend 6: Deliverability and authentication
Proper attention needs to be placed on deliverability because if it is not managed properly, it can do more harm than good.
To achieve successful email delivery, the focus should be on the full scope of an email’s journey – from sender to recipient. This will be a key focus area for email marketers in 2011, especially when they see their delivery rates declining.
Trend 7: Testing and analysis
We have covered testing extensively in Q4 of last year, and see this trend growing as companies start to experiment with their communications to achieve better results within their marketing budgets.
Take your mailroom to the next level with the Connect+™ 3000 both in productivity and capability. It prints mail permits and indicia faster than any machine currently available, but its transformative printing capabilities don’t end there. The Connect+™ 3000 can produce custom envelopes with transpromotional marketing messages on demand. This makes every envelope an opportunity to generate revenue. Plus, it’s easy to use and maintain with an intuitive color touch-screen display, application based navigation and Web connectivity.
Advanced Printing
1,200-dpi HP powered ink-jet printing in process color or black and postal-compliant red fluorescent
7/8″ printing path across full length of the envelope, top and bottom, front or back
Generate revenue by printing marketing messages on transactional envelopes
Cost effective printing – especially for small print runs
Web Connectivity
Download applications directly to the machine
Get the most current domestic and international rates
®NASHVILLE, Tenn., 2010 – Pitney Bowes Inc. (NYSE: PBI) launched a new series of customer communications solutions in the U.S. to help organizations deliver more powerful and profitable messages. Among many other new features, the Connect+™ Customer Communications Series enables mailers to print high-resolution graphics and messages in color or black on the outside of the envelope. The print technology was developed as a strategic collaboration with HP & is also available through your local Secap® dealer.
The Connect+ Series is the first mailing systems series with a Web- and application-based software architecture and features an intuitive color touch-screen display with graphic icons that provides instant online access to numerous mailing, printing and reporting applications. Customers can access their accounts online to order supplies, download graphics, place service calls, visit USPS Web sites, track parcels and access exclusive Pitney Bowes® presort services.
High-resolution HP inkjet technology with 1,200 dpi allows promotional messages to be printed across the top of envelopes with text, logos or photographs in color or black, while applying postage all in one pass. Messages may range from simple text to limited-time specials or complex color graphics to help build and reinforce an organization’s brand, increase read-rates and drive customer response. With the Connect+ Series, users can also print messages and images along the bottom and back edge of the envelope with multiple passes. Marketers can instantly design messages and import graphics or select images from Pitney Bowes’s extensive library to print on the outside of envelopes, and the Connect+ Series enables direct control of the entire messaging process from an individual’s desktop.
Recent independent market research commissioned by Pitney Bowes shows that 69 percent of consumers indicated they would be more likely to open a mail piece with color text and graphics first compared to a plain white envelope without messaging. What this suggests is printing color promotional messages on the outside of envelopes can help marketers connect with more customers.
“In today’s economic environment, organizations are looking for new ways to retain, acquire and grow the value for their customers,” said Leslie Abi-Karam, Pitney Bowes Executive Vice President and President, Mailstream Solutions Management. “With the Connect+ Series, organizations can now build customer relationships and grow their businesses by turning all of their physical communications into new opportunities to help increase revenue.”
The Connect+ Series includes three product platforms for mid- and high-volume mailers. For mid-volume mailers, the Connect+1000 and Connect+2000 systems can print up to 180 letters per minute and features a 10.2” color touch-screen display. The Connect+2000 system also offers Pitney Bowes Weigh-on-the-Way® technology, which automatically weighs and dimensions mail pieces for additional productivity.
For high-volume mailers, the Connect+3000 system can produce up to 300 letters per minute and includes a standard 10.2” color touch-screen display. The Connect+3000 is also available with Weigh-on-the-Way technology and additional options to customize the solution, including a high-resolution, 15” color touch-screen display.
The Connect+ Series is available for order immediately. Systems with black printing will ship immediately. Color systems are scheduled to ship during the third quarter of this year. Color printing upgrades, which are easily added to existing systems, can also be ordered immediately
